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HubSpot: 3 Instagram Video Formats You Should Leverage in 2022 [Data from 500+ Marketers]
- February 28, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just published a new engaging write-up:
As a marketer, you’ve probably wondered which Instagram video format would perform the best for your audience. To help you, we asked consumers what type of video formats they watch the most. Plus, we surveyed marketers to discover their Instagram marketing strategies. You’ll also learn what video format users like to watch on Instagram as well as the size, length, and aspect ratio you should be using. How Marketers are Leveraging Video on Instagram In 2021, we surveyed over 1,000 global marketers to understand which trends they currently (and plan to) leverage. The first thing that stood out to us is that marketers who leverage video content on Instagram are 16% more likely to say their Instagram strategy was effective last year. We also found that 82% of marketers post video content on Instagram and the content formats they use most are video-based. The main difference we see in how…
Read the original here: 3 Instagram Video Formats You Should Leverage in 2022 [Data from 500+ Marketers]
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