Top Deliverability’s Blog
HubSpot: How to Boost a Post on Social Media [Instagram, Facebook, and Twitter]
- February 21, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just posted a insightful blog:
In the social media marketing world, marketers reminisce about the times when they could fill up on organic reach like our parents reflect on their college years with that old saying, “those were the good old days.” As time has flown by, social media’s purge of organic reach flung marketers onto a rollercoaster ride trying to figure out how to boost a post for customers to actually see — which is a challenge when you’re up against so many competitor ads. With almost 3 billion social media users today, millions of brands have promoted their content on these platforms for years. But the popularity of social media has flooded each platform with hoards of articles, photos, and videos, skyrocketing the supply of content while the demand for it has plateaued. This has lowered the amount of opportunities that brands can leverage to interact naturally with customers. Needless to say, social…
Read more here: How to Boost a Post on Social Media [Instagram, Facebook, and Twitter]
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