Top Deliverability’s Blog
HubSpot: What Is B2B Marketing Automation Plus the Best Software
- February 16, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just issued another interesting article:
Marketing automation allows your team to increase productivity while simultaneously nurturing more leads. Within the category of marketing automation tools are B2B marketing automation tools — software that’s ideal for the B2B marketer. B2B Marketing Automation B2B marketing automation allows you to streamline marketing tasks and role responsibilities through workflows and triggers. B2B marketing automation is meant to help your team stay productive and efficient while nurturing your leads. B2B Marketing Automation Examples Here are some examples of how you might use B2B marketing automation on your team. Trigger follow-up workflows after leads visit high-intent web pages (e.g. product page, pricing page). Create educational workflows to send to your new customers — included educational resources may include videos, how-to articles, and knowledge base articles about how they can accomplish basic tasks. Nurture leads with content that shows you’re a thought-leader in the industry and is also tailored to their specific…
Read the original here: What Is B2B Marketing Automation Plus the Best Software
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