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HubSpot: How to Optimize Your Instagram Strategy for Search Discoverability
- February 8, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just shared a insightful story:
On social media platforms, the more exposure you can get, the better. Like many others, Instagram has a search and explore page to help users discover new content. Most brands already leverage timeline posts and Stories to reach their core audience. However, not enough leverage all the opportunities these features offer. Let’s dive into what those are and what you can gain from using them. How Instagram’s Search and Explore Feature Works To start, there are five main search categories on Instagram: Top – This includes top posts related to your search term, regardless of the type of post. Accounts – This lists the accounts that match your search term. Audio – This features songs and artists on the platform with the same name as your search term. Tags – This shows the hashtags related to your search term along with post volume. Places – This refers to the locations…
Read more: How to Optimize Your Instagram Strategy for Search Discoverability
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