lb blair

DMARC — and specifically, DKIM and DMARC compliance with the new Gmail and Yahoo Mail Requirements — these are a very hot topic for 2024! I’ve been talking about all of this quite a bit lately and I don’t see that letting up any time soon. Want to get in on the action? Here’s your chance. On January 10th, 2024, LB Blair from Email Industries and yours truly (Al Iverson) presented a live webinar on this very topic:  DMARC-Pocalypse Now: What you need to know about DMARC and new Yahoo/Gmail requirements . Explaining what DMARC is, why you need it, what to be aware of as far as implementing it — prerequisites, risks, policy settings, reporting annoyances, all that jazz. We didn’t focus on just a single email sending or newsletter send platform — it was more of a technical overview of what any savvy sender might need to know

Google says all senders (of a certain size) must have a DMARC record in place as of February, 2024, else you could find yourself blocked at Gmail. Yahoo Mail is similarly requiring DMARC. And if you’re not familiar with DMARC, where do you start? Where do you learn more and what do you do next? Never fear, LB Blair and I have got you covered! Spam Resource and Email Industries are partnering to present DMARC-Pocalypse Now: What you need to know about DMARC and new Yahoo/Gmail requirements , a live free webinar! The fun begins Wednesday January 10, 2024 at 11:00 US central time, and you can register for the webinar right here. LB and I will walk you through email authentication basics (DKM, SPF, and DMARC), explain exactly what a DMARC record is and why you should care. We’ll cover DMARC reports, why you might want a tool or service