Top Deliverability’s Blog
Spam Resource: What is Gmail clipping and what to do about it
Al Iverson just posted another brilliant blogpost on Spam Resource:
Message “clipping” at Gmail is when your email message is so large that Gmail won’t display the whole thing on one page. It’ll show part of the message, then it’ll be cut off, saying “[Message clipped]” and giving you an opportunity to click to view the whole email message in another window or tab. (You can see a screen shot of that above.)This can be sub-optimal for senders, because this amounts to an email message with sections both “above the fold” and “below the fold” — meaning that first bits of the content will display in the inbox upon initial view, and the second bits of the content won’t display until the user tells Gmail to display it all by way of clicking in the appropriate place.In my initial research on this topic, I found that everybody in the world advertises 102KB as the HTML limit before you hit the…
Read the original here: What is Gmail clipping and what to do about it
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