Above-the-fold
Above-the-fold
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The area at the top of an email, generally encompassing what most users will see without scrolling. This part of the email is considered premium real estate because it displays as soon as the email is opened and, therefore, it is often filled with the most important content of the email.
Synonyms:
Above the fold
Above-the-fold
« Back to Glossary Index
The area at the top of an email, generally encompassing what most users will see without scrolling. This part of the email is considered premium real estate because it displays as soon as the email is opened and, therefore, it is often filled with the most important content of the email.
« Back to Glossary Index
