Above-the-fold
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Above-the-fold
- April 20, 2021
- Posted by: Nicola Selenu
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The area at the top of an email, generally encompassing what most users will see without scrolling. This part of the email is considered premium real estate because it displays as soon as the email is opened and, therefore, it is often filled with the most important content of the email.
Synonyms:
Above the fold
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Author:Nicola Selenu
Nicola Selenu is a recognized leader in the Email Industry (with 15 years of professional experience as an Email Marketing and Deliverability Consultant) and an active member of the Anti-Abuse community. Some (of the many) brands that proudly served during his career in Email are: Adobe, Nestlé, Expedia, Gucci, Bulgari, Luxottica, UNHCR, Amnesty International, LastMinute, Acer, Groupon.
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Synonyms:
Above the fold
Related Articles:
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