Top Deliverability’s Blog
Spam Resource: OK, dear sender. You’ve been unblocked. Now what?
Al Iverson just issued a engaging story on Spam Resource:
You did it! You got Yahoo or Microsoft to unblock you. Perhaps you even figured out why they “hate” you. Perhaps your friendly neighborhood deliverability consultant just closed the ticket you submitted, letting you know that the ISP has unblocked your sending IP address and telling you that you should now be “good to go.”So…now what? What should you do next? What should you send, how much, in what order? What’s the best way to ramp things back up? This seems something that is missing from a lot of deliverability consultation — the “now what?” after getting you unblocked. I sense an opportunity! Allow me to share my take on what you should do next, after getting unblocked by an ISP like Yahoo or Microsoft.WAIT. Wait a period of time — 24 hours if Yahoo, 48 hours if Microsoft, before doing any significant sending. (For other ISPs, wait until the…
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