Spam Resource: Holiday deliverability in 2023 and beyond

Al Iverson just shared another brilliant story on Spam Resource:

Lots and lots of holidays, events and special days are approaching. Thanksgiving. Black Friday. Small business Saturday. Cyber Monday. Giving Tuesday. Christmas. Kwanzaa. Hanukkah. (And more!) And for each of these, somebody somewhere wants to send an email about it, probably to sell something. This is the busy season. This fourth quarter of the year is prime time for email marketing efforts. Everybody is ramping up. Inboxes are more full than at other times of the year, because so many folks send as much as they can, looking for as much of that email-related revenue as possible. This brings the question: how does one prepare for deliverability success during this time? My colleague Jennifer Nespola Lantz, along with Gene Gusman from Zeta, recently presented a free webinar on this topic (good stuff – check it out!) and I though it would be good to add my own two cents. The

Read more from the original source: Holiday deliverability in 2023 and beyond