Top Deliverability’s Blog
Spam Resource: History repeating: a quick lesson about apples and opting out
Al Iverson just issued a new interesting blogpost on Spam Resource:
Jennifer Nespola Lantz’s recent post about Gmail potentially offering political senders a fast pass method to the inbox has gotten me thinking about the spam fight we went through back in the olden times. Before CAN-SPAM, domain reputation and deliverability best practices. There was a time back in those bad old days when the marketing industry mega-group Direct Marketing Association tried to convince the world that opt-out was the best path for email marketing. The arguments as to why this absolutely horseshit plan was supposed to be okay varied; free speech, growth of the economy, support for small businesses, whatever. Everybody should be allowed the chance to hit your inbox at least once, they said; and then you could just tell the sender; each sender, individually, to stop emailing you. They loved touting two things. First was an “opt-out registry” service called e-MPS. Smart netizens knew that allowing this to proceed would
Read more from the original source: History repeating: a quick lesson about apples and opting out
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