Spam Resource: Guest post: Improving Reputation Ahead of new Gmail/Yahoo Changes

Al Iverson just released a insightful story on Spam Resource:

TrueAccord’s Josie Garcia is a good friend and very savvy deliverability wizard who has helped many senders address inbox woes and data hygiene issues throughout her career. Currently she’s helping a debt collector improve their sending practices — very much a challenging industry from a deliverability perspective. When she told me of her recent successes, I asked her if she would be kind enough to put something together to share with the world, and she was kind enough to do so, leading to today’s post. Take it away, Josie. When a sender’s email program assigns different engagement levels to groups based on specific criteria, naturally, some groups will perform better than others. This can, at times, be challenging. Adding to the challenges, Gmail and Yahoo have recently implemented stricter requirements for bulk senders, set to be enforced in 2024. If you use Gmail Postmaster Tools, and one of your domains

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