gpt
GPT — Google Postmaster Tools (or Gmail Postmaster Tools) is a truly handy thing for email senders, especially email marketers who need data and deliverability monitoring. It is a reputation dashboard that pulls together IP address reputation, domain reputation, bounce and complaint metrics, and more, all in one handy interface. GPT is domain-based, meaning that you configure it to provide you data on either your return-path or visible from domain, authenticated by way of SPF and DKIM. You tell GPT which domains you want to monitor, and you then prove that you own or have admin access to each given domain by implementing a key string in a TXT record to demonstrate that ownership. Deliverability consultants and marketing managers can use the data to great success — showing proof that whatever changes (strategic, technical, segmentation, etc.) made to a marketing program are showing improvement as measured by the good/bad reputation
TrueAccord’s Josie Garcia is a good friend and very savvy deliverability wizard who has helped many senders address inbox woes and data hygiene issues throughout her career. Currently she’s helping a debt collector improve their sending practices — very much a challenging industry from a deliverability perspective. When she told me of her recent successes, I asked her if she would be kind enough to put something together to share with the world, and she was kind enough to do so, leading to today’s post. Take it away, Josie. When a sender’s email program assigns different engagement levels to groups based on specific criteria, naturally, some groups will perform better than others. This can, at times, be challenging. Adding to the challenges, Gmail and Yahoo have recently implemented stricter requirements for bulk senders, set to be enforced in 2024. If you use Gmail Postmaster Tools, and one of your domains
Looks like GPT is down again — it’s not just you. The user interface for Google Postmaster Tools is showing a spinning wheel and nothing else, as of 9:00 am US central time on Friday, March 3rd. When this happened last time, the API remained up (so if you pull GPT data into a third party tool you are possibly unaffected) and when GPT returned, no data seemed to be lost. Hang in there — I’m sure folks at Google are aware and working on the issue.
It’s not just you! Many folks are reporting that Google Postmaster Tools is currently showing no data. I’m seeing this as well. In my case, my last data points appear to be from December 29th or so. At least one person suggested the outage goes back further than that, but I wasn’t able to confirm that myself. I am, however, reliably informed that there is indeed a broad issue occurring, that the right people at Google have been made aware of the issue and are working on getting the issue addressed. Stay tuned; I’ll post updates as I learn more.
Multiple sources are reporting that Google Postmaster Tools (GPT) has returned. I’ve confirmed it myself; graphs and data are back. As previously mentioned, Google Postmaster Tools went down around October 4th (and DMARC reports ceased to be sent, around the same time).In my Google Postmaster Tools dashboard, I’m getting a warning that says “Data shown with missing records. Some data may be unavailable,” suggesting that Google could still be working on loading missing data.Google began to send DMARC reports again starting on October 9th or 10th.
I’ve received multiple reports from different folks that Google Postmaster Tools (GPT) and Google’s DMARC reporting have both been offline since sometime around October 4th. GPT is still accessible but has no data later than 10/3, and for those used to receiving DMARC reports from Google, none have been received since 10/3.I’ll share more information when known. Feel free to drop me a line if you have any updates.(As an aside, Google has a helpful DMARC overview and tutorial for domain administrators. It’s worth reading!)[ H/T: Hagop Khatchoian, Benjamin Billon and others. ]
