Spam Resource: Guest Post: Cornucopia of Comms Coming Soon

Al Iverson just released another brilliant post on Spam Resource:

Today’s guest post is comes courtesy of Compliance and Deliverability Enablement expert Alison Gootee, who reminds us of the reason for the (email) season. Take it away, Alison! In the USA, at least, this week is widely considered to be a springboard to the year-end holiday season. Retailers will be hustling to meet or exceed their projected revenue goals while, conveniently, many of their customers will begin their pursuit of the perfect gifts for their family and friends (and coworkers, and mail carriers, and refuse collectors, and kids’ teachers, and maaaaybe a little something for themselves, too). The convergence of retailers’ and consumers’ goals means that inboxes will soon be more stuffed than a Thanksgiving turkey (or a Thanksgiving Ali(ver)son for that matter). If your open rates decline over the next couple of weeks, don’t panic! In addition to the increased inbox competition, plenty of people will also be busy with

Read more here: Guest Post: Cornucopia of Comms Coming Soon