alison gootee
It’s Friday! Why don’t we have a little bit of fun today? Here’s the first in a (maybe) regular series of me talking to interesting people about stuff. Fun stuff, boring stuff. Work stuff, silly stuff. Different stuff. Let’s call it: Spam Resource Spotlight. I hope you’ll enjoy it! With ten years experience in the email marketing, deliverability and compliance space, my friend Alison Gootee (who is not a photographer based in Brooklyn and New Orleans) is somebody that you should consider an expert. Currently she’s a ‘spam stopper, best practices advocate, and general know-it-all’ for a large email and marketing automation provider Hey, Alison! Thanks for taking the time to talk to me today! Can you tell me how you came to get started in this wacky world of deliverability? Hey Al! Thank you so much for inviting me! I have been a long-time admirer of yours, and it’s
Today’s guest post is comes courtesy of Compliance and Deliverability Enablement expert Alison Gootee, who reminds us of the reason for the (email) season. Take it away, Alison! In the USA, at least, this week is widely considered to be a springboard to the year-end holiday season. Retailers will be hustling to meet or exceed their projected revenue goals while, conveniently, many of their customers will begin their pursuit of the perfect gifts for their family and friends (and coworkers, and mail carriers, and refuse collectors, and kids’ teachers, and maaaaybe a little something for themselves, too). The convergence of retailers’ and consumers’ goals means that inboxes will soon be more stuffed than a Thanksgiving turkey (or a Thanksgiving Ali(ver)son for that matter). If your open rates decline over the next couple of weeks, don’t panic! In addition to the increased inbox competition, plenty of people will also be busy with
Today’s guest post is from deliverability expert Alison Gootee. She writes:I’m here to offer some empathy. If you’re experiencing difficulties delivering to Microsoft domains like Hotmail, Live, MSN, and Outlook, you’re not alone! Many industry veterans have reported similar struggles in their efforts to deliver even the best and most desired mail to Microsoft users in recent weeks. People with years (and decades) of experience are reporting longer remediation processes, requests going unanswered, and details being ignored. Microsoft has been in the game for a long time now, so I picture their mail filtering processes as a Rube Goldberg machine made of old rules, new patches, and conflicting priorities, held together by some Dunkaroos crumbs & Fruitopia that have been there since Microsoft bought Hotmail in 1996 (90s snacks were the best, you can’t change my mind). They’re fine with the way things work, though. It’s Microsoft’s world and we’re