Spam Resource: A quick and easy Black Friday / Cyber Monday sending tip

Al Iverson just issued another engaging blog on Spam Resource:

Preparation for the holiday send season — is it too late? Yeah, might be. BFCM is upon us. It’s too late to warm new IP addresses or domains, for example. However, there is one simple trick you can still implement, even now, to help deliver mail better (and possibly faster) during this peak season. Consider this: Almost everybody times their campaign launches to go out at the top of the hour, or the bottom of the hour. Exactly. Think a 6:00 am launch or a 9:30 am launch. On the hour, or on the half hour. Because everybody does it that way, mailbox providers are besieged with an onslaught of email messages, all at once, at zero minutes, and thirty minutes, past almost every hour. Which means that this can make it hard for everybody’s mail to get through the door, and it could even end up causing email processing

More here: A quick and easy Black Friday / Cyber Monday sending tip