deliverability tip
Preparation for the holiday send season — is it too late? Yeah, might be. BFCM is upon us. It’s too late to warm new IP addresses or domains, for example. However, there is one simple trick you can still implement, even now, to help deliver mail better (and possibly faster) during this peak season. Consider this: Almost everybody times their campaign launches to go out at the top of the hour, or the bottom of the hour. Exactly. Think a 6:00 am launch or a 9:30 am launch. On the hour, or on the half hour. Because everybody does it that way, mailbox providers are besieged with an onslaught of email messages, all at once, at zero minutes, and thirty minutes, past almost every hour. Which means that this can make it hard for everybody’s mail to get through the door, and it could even end up causing email processing
Just recently, I shared my top five (plus) tips on how to be prepared to maximize deliverability success this holiday season.It’s a starting point, and I hope you found it useful! But what if we take that to the next level? And by “we,” I mean not me. Somebody else beat me to it — Konstantinos Karagkounis, Deliverability Operations Lead at Emarsys.Here he explains what makes 2021’s holiday email marketing season different — noting that this year, consumer behavior is different, Black Friday’s trends are always pointing upwards, and we’ve got a Black Friday “triplet” considering that “Black Friday is now perceived as a week-long event or even something that stretches to the whole of November for certain retailers. It usually ends with Cyber Monday’s week offers, only to start a new cycle of offers and promotions for the Christmas and New Year Holidays’ season.” He goes on to provide additional…