good ideas
Roger Ebert, in addition to having been one of the best movie reviewers out there, is known to me, and to many other spam fighters out there, for having coined “The Boulder Pledge” way back in 1996. The Boulder Pledge is as follows: “Under no circumstances will I ever purchase anything offered to me as the result of an unsolicited e-mail message. Nor will I forward chain letters, petitions, mass mailings, or virus warnings to large numbers of others. This is my contribution to the survival of the online community.” In other words, if you don’t like spam, make sure you don’t buy things from spam, to help minimize the chances of a spammer’s success. Bill Weinman explains more context around the Boulder Pledge here, and shares Roger’s original column promoting the pledge, from way back in the day. Enjoy.
Preparation for the holiday send season — is it too late? Yeah, might be. BFCM is upon us. It’s too late to warm new IP addresses or domains, for example. However, there is one simple trick you can still implement, even now, to help deliver mail better (and possibly faster) during this peak season. Consider this: Almost everybody times their campaign launches to go out at the top of the hour, or the bottom of the hour. Exactly. Think a 6:00 am launch or a 9:30 am launch. On the hour, or on the half hour. Because everybody does it that way, mailbox providers are besieged with an onslaught of email messages, all at once, at zero minutes, and thirty minutes, past almost every hour. Which means that this can make it hard for everybody’s mail to get through the door, and it could even end up causing email processing