Top Deliverability’s Blog
Postmark: Your 2024 guide to Google & Yahoo’s new requirements for email senders
- December 6, 2023
- Posted by: Top Deliverability
- Category: ESPs Industry News Postmark
Postmark just posted a new brilliant write-up:
Google and Yahoo are turning what was once considered best practices for email authentication into mandatory requirements—and senders who don’t comply with the new requirements will start to see issues getting their emails delivered in 2024. If you want to make sure your emails keep making it to the inbox, follow these 5 steps. Since the announcement in October, 2023, the email industry has been buzzing about these collaborative announcements from Google and Yahoo. These two receivers have agreed it’s time to start enforcing new rules for bulk senders to help protect recipients from unwanted emails. Why Google and Yahoo are changing the rules for bulk email senders Properly authenticating your emails has always been a best practice, but not all senders are using the tools available to protect their emails. And that’s a major problem: If senders don’t properly authenticate their emails, they’re making it incredibly easy for bad
Read more: Your 2024 guide to Google & Yahoo’s new requirements for email senders
P.S. Do you need help with Postmark? check our Email Service Provider Handbook or Ask for a Consultation
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