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Postmark: List-unsubscribe headers: Here’s everything you need to know
- March 13, 2024
- Posted by: Top Deliverability
- Category: ESPs Industry News Postmark
Postmark just released a interesting article:
If you’re sending marketing emails, you’re already in the habit of including an unsubscribe link in each email. This link has probably lived comfortably in the body of the email, most likely somewhere in the email footer. Required by anti-spam laws, the ability for a recipient to unsubscribe from a marketing list also creates a healthy relationship between you and your recipients. One way to make it even easier: adding a list-unsubscribe header to your emails. ✨Spoiler alert for Postmark customers: We automatically handle the unsubscribe process for all of your Broadcast emails—and that includes adding list-unsubscribe headers. What is a list-unsubscribe header? A list-unsubscribe header is an email header that contains specific instructions about a brand’s unsubscribe process that inbox providers—like Gmail, Apple Mail, or Yahoo—can use to power native unsubscribe functionality in their inboxes. With that, recipients can unsubscribe from mailing lists without having to search for an
More here: List-unsubscribe headers: Here’s everything you need to know
P.S. Do you need help with Postmark? check our Email Service Provider Handbook or Ask for a Consultation
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