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Mapp: Data-Driven Marketing: What is it and why marketers need it
- January 25, 2022
- Posted by: Top Deliverability
- Category: ESPs Industry News Mapp
Mapp just published another insightful article:
It’s official: data-driven marketing is in, gut-feel marketing is out. As marketing budgets are being slashed, you’re expected to cut through the noise in every marketing campaign while trying to reach more consumers at a low cost. The customer experience constantly needs to be optimized and hyper-personalized to gain hard-earned consumer retention. With so much on your plate, a data-driven strategy helps you leave gutfeel thinking behind and take insight-led action that brings results. Table of contents What is Data-Driven Marketing? Why should you adopt Data-Driven Marketing? What makes a Data-Driven Marketing strategy? What is Data-Driven content? How can you become a Data-Driven Marketer? Gather & access your big data on the same platform Download our free digital guide The days when marketing was about trial-and-error (because of limited and unreliable data) are long gone. Data and analytics have been a marketer’s aid for a while now, especially in digital…
More here: Data-Driven Marketing: What is it and why marketers need it
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