Top Deliverability’s Blog
Mailjet: How Can Marketers Prepare for Apple Mail Privacy Protection?
Mailjet just shared another engaging blog:
Privacy – we all want it, especially as we embrace more and more global technology. When it comes to our emails and other online activities, most of us want to be assured that the things we do are only being seen and used by the people we choose. So, when a new privacy measure comes along – like the new Apple Mail Privacy Protection feature – we’re all usually pretty happy about it. Unfortunately, the same happiness isn’t always the case for email marketers. With Apple Mail Privacy Protection preventing you from seeing open rates, how are you supposed to market effectively? Is email – gasp – finally dead? Have no fear… email marketing is here to stay, but you just might have to change your strategies to successfully adapt to the new normal. We’ve partnered with Bloomreach to give the updated scoop on the Apple Mail Privacy Protection and…
Continued here: How Can Marketers Prepare for Apple Mail Privacy Protection?
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