Top Deliverability’s Blog
Litmus: Trends in Email Engagement [Infographic]
- November 16, 2022
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just posted another brilliant post:
Trends in Email Engagement [Infographic] How much of an impact has Apple’s Mail Privacy Protection (MPP) had on email marketing since its September 2021 release? How many subscribers now use Dark Mode? When’s the best time to send an email campaign based on your unique audience? We dug into Litmus Email Analytics data to see how key email engagement trends like these shifted from the end of August 2021 through the end of August 2022—and how they’ve stayed the same. Read on for a preview of what’s happening in email engagement. Download our full Trends in Email Enagement report to see even more in depth data, and details. In 2021, we recorded: 13.1 billion opens 1.01 billion/month (avg) End of August 2022, we recorded: 12.1 billion opens 1.5 billion/month (avg trending) How the top 3 email clients have shifted (by percent of opens) End of Aug 2022 Apple Mail Privacy:
Read more here: Trends in Email Engagement [Infographic]
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