Litmus: The Ultimate Email Checklist: 29 Things to Check Before You Send

Litmus just released another brilliant story:

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists? In this blog post, we dive into the what and whys of email campaign checklists, the six phases to sending the perfect email, and 29 of the most common (and critical) checkpoints—all in one place. Read on to learn: What is an email checklist? Why you should check your emails before you send them Six phases to sending the perfect email How to get Litmus’ Ultimate Email Marketing Checklist  What is an email checklist? An email checklist is a list of items to review before hitting send, used as a reminder and aid to help reduce errors. The purpose of an email campaign checklist is simple:

Read the original here: The Ultimate Email Checklist: 29 Things to Check Before You Send