Top Deliverability’s Blog
Litmus: The New Email Deliverability Rules: How to Make Sure You Reach Your Gmail and Yahoo Subscribers
- November 28, 2023
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just released a engaging blogpost:
Is there any way to ensure your emails always land in the inbox? With Google and Yahoo enforcing new email deliverability rules, reaching your subscribers is about to get more difficult. But worry not—as long as you follow these new rules, your email campaigns should stay out of spam . From authenticating your emails to avoiding bounces and spam complaints, we’ll go through the steps you need to take to boost and maintain your inbox reach. What are the new Gmail email deliverability rules? Big changes are coming to the email industry: starting in February 2024, Google and Yahoo will require mass senders to abide by a series of new rules. If you send more than 5,000 daily emails to Google and Yahoo addresses, you must: Authenticate your emails using security protocols like DKIM, SPF, and DMARC. Allow people to unsubscribe by clicking just one link, and honor unsubscribes within
Continued here: The New Email Deliverability Rules: How to Make Sure You Reach Your Gmail and Yahoo Subscribers
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