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Litmus: The Best Green Monday Emails in Our Inboxes (And What We Can Learn From Them)
- November 25, 2023
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just published a new insightful article:
There are two kinds of people in the world: The ones who already have their holiday shopping checked off, cookies made, and tree lit the day after Halloween…and the ones who wait until the last possible second to get their holiday planning in order. (Hi, it’s me. I’m #2.) Like clockwork, the last few weeks before the Christmas holiday sees a major surge in e-commerce sales. eBay saw this play out back in 2007, with the final push of year-end shopping doing so well that the company coined the term “Green Monday.” While it sounds like something related more to Earth Day than holiday shopping, it happens each December. The “Green” stands for, well, American money. While email marketers (justifiably) emphasize Black Friday email campaigns in their holiday email strategy, it’s not your only shot to hit your end-of-year goals. Here’s what you need to know about Green Monday: What
Read the original here: The Best Green Monday Emails in Our Inboxes (And What We Can Learn From Them)
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