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Litmus: New Lessons Added: Foundations of Email Design
Litmus just issued another engaging post:
The core of Litmus is rooted in email design. We live and breathe it—and now, we want to help you build a strong foundation from the ground up. Whether you’re new to email design or a seasoned veteran, one thing’s for sure: You’ve got to have a solid understanding of the basics. That’s why we put together Foundations of Email Design; not only to give you the fundamental techniques and principles to get started, but also to equip you with best practices, too. We just released the two new lessons for our Foundations of Email Design series. In this next installment, we’re covering the basics of fonts, typography, and calls-to-action in emails. Here’s a rundown on the topics we cover in each lesson: Lesson 1: Layouts – hierarchy, layout elements, single- vs. multi-column layouts Lesson 2: Imagery – file types, compression, iconography, our favorite resources Lesson 3: Fonts and Typography…
Read more here: New Lessons Added: Foundations of Email Design
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