Top Deliverability’s Blog
Litmus: Make It to the Inbox With Litmus Spam Testing
- February 6, 2024
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just published another brilliant write-up:
If you’re like the 41% of email marketing pros who responded to our 2023 State of Email survey, email marketing is your most effective marketing channels. But did you know over 14 of all emails never make it into the inbox? While email deliverability can feel like a bit of a mystery at times, you don’t have to cross your fingers and hope that your messages end up where you intend. With Litmus Spam Testing, you can identify and fix issues that might otherwise land your emails in spam—long before you hit send. Read on to learn more about why spam tests are so important, what they can help you identify, and how to conduct them. What is Litmus Spam Testing? Litmus Spam Testing scans your emails against 20+ different tests, identifying any issues that could prevent you from landing in the inbox. Best of all, it provides actionable advice
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