Top Deliverability’s Blog
Litmus: How to Navigate New Sender Requirements from Gmail and Yahoo in 2024
- February 3, 2024
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just posted another insightful write-up:
Every email marketer wants their messages to arrive in the inbox and not the spam folder . So when Gmail and Yahoo announced they’d be enforcing new sender guidelines that deeply affect deliverability for anyone sending to their addresses, every email marketer’s ears perked up. Hence why we hosted a virtual Litmus Talks with experts from Yahoo, Braze, and SocketLabs to weigh in on how best to navigate these requirements. Don’t have time to watch a virtual event? Here are some of the key takeaways: What the requirements are and how will they impact deliverability Which steps to take technically and strategically How to frame these adjustments for internal stakeholders With that, let’s dig into the details… What are the new requirements? And how will they impact deliverability? To begin, let’s briefly recap what these requirements entail. If you’re a bulk sender—which Google defines as anyone sending 5,000 or more
Continued here: How to Navigate New Sender Requirements from Gmail and Yahoo in 2024
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