Top Deliverability’s Blog
Litmus: How to Keep Gmail from Clipping Your Emails
- March 1, 2024
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just published a interesting blog:
In the realm of email marketing, few things are sadder than working hard on an email and sending it out, only to see Gmail truncate your content with the dreaded “[Message clipped]” text. Gmail is the second-most popular email client , and we know that avoiding unnecessary user experience friction is important for increasing engagement with your content. Thankfully, with a little effort and attention to detail, you won’t have to worry about Gmail cutting your email off at the knees. What is Gmail clipping? If you’re not already familiar, Gmail clips any message with a file size of over 102 kilobytes (kb). Once the email reaches that limit, the rest of the content is hidden, with “[Message clipped]” text and a “View entire message” link displayed leading to a webview version of your email. What’s particularly unfortunate is that the clipping will occur wherever the 102kb limit is reached
Read more from the original source: How to Keep Gmail from Clipping Your Emails
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