Top Deliverability’s Blog
Litmus: How to image swap dynamic content on Apple Mail with Litmus Personalize
- November 27, 2022
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just published a engaging blogpost:
An issue with using dynamic content on Apple clients is that Mail Privacy Protection (MPP) caches images—and only displays the cached image. This is a big problem, as dynamic content is usually time sensitive. Therefore when Apple caches images when an email is sent, by the time the recipient has opened the email, the content is no longer relevant. We ran into this problem for recent email campaign—and Carin Slater (our Email Marketing Specialist) found a workaround. She figured out a different way to swap the image out, so the content wouldn’t be irrelevant for subscribers opening on Apple clients. Read on to find out how we did this for an email sent to promote Litmus Live 2022. At Litmus Live 2021, Jay Oram spoke about using an external CSS to change an image in an email by having the image be a background image, then updating the external CSS
Read more here: How to image swap dynamic content on Apple Mail with Litmus Personalize
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