Top Deliverability’s Blog
Litmus: How to Embed a Video in Your Email: 3 Easy Steps
- February 13, 2024
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just posted a brilliant blog:
“Can we put video in email?” This question has come up a lot over the years, and we still hear it from time to time. After all, video seems like a great way to up the subscriber experience. But can you actually put video in email? And should you? It depends. Which seems like the go-to answer for all things email. Email has so many things to consider that every question raises more questions. So let’s dive into the pros and cons, how to fake it, how to actually embed a real video in your email, and some examples you can take inspiration from. Do videos in emails work? Yes, you can use videos in emails! And, there’s evidence that you should (at least sometimes) use video in email. According to the State of Email Trends Report, only 34% of marketers are using video in email, but over 50% of
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