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Litmus: How To Create Emails That Sell With Conversion-Centered Design (CCD)
- March 7, 2024
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just shared another brilliant article:
Are your emails not converting as well as they should? While you’re switching up your copy or content to optimize the subscriber experience, you might be overlooking one very critical element: design. Design isn’t just about making things look pretty. And beautiful designs alone don’t automatically equate to high performance. If you want to create good looking emails that sell, you need conversion-centered design. What is conversion-centered design? Conversion-centered design (CCD) is exactly that: design that’s focused on conversions. Think of your email’s main goal. Then, use persuasive design and psychological triggers to help guide people toward the action you want them to take. It’s not a trick; it’s CCD. But how exactly can you achieve that? Ensure your designs come across right Broken emails lead to less conversions. Preview your emails across 100+ email clients, apps, and devices to ensure an on-brand, error-free subscriber experience. Every time. Optimize your
Read the original here: How To Create Emails That Sell With Conversion-Centered Design (CCD)
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