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Litmus: How to Collect Zero-Party Data Through Email
- February 28, 2024
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just posted a new brilliant article:
The era of third-party cookie tracking is over. In the before times, marketers could access data about their customers’ travels around the Internet, picking up important information about their browsing habits and other purchases. You could easily manage advertising retargeting efforts or trigger the right kind of emails based on the data you’ve collected. Sigh. It’s not so easy anymore. Enter: The post-cookie era. The email data privacy landscape is ever-evolving It all started with Google’s plan to end third-party cookies by 2024 remains a key element of its Privacy Sandbox. We’ve known about this change since January 2020, when it was first announced… but it’s still a punch in the gut. An Epsilon study of US marketers found that 69% said the elimination of third-party cookies will have an even greater impact than GDPR and CCPA on their marketing efforts. As Google goes, so does the rest of the
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