Top Deliverability’s Blog
Litmus: Feature Friday: Animated GIFs and Cold Emails
- April 6, 2023
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just posted another brilliant blog:
Welcome to Feature Friday, a series where we get candid about emails that caught our attention recently, fresh from our own inboxes here at Litmus. This Friday, we’re highlighting two emails, one from our Favorite Email series and another from my own inbox. I picked Logan Sandrock Baird’s (Litmus’ Senior Community Evangelist) brain on first impressions, and we talk about things that worked and things that could use some love. Watch the video recap below, or read on for the full breakdown. ModernCTO Baird: Taking a look at this email from ModernCTO. Looks like we’re going for a plain-text email approach. See the email in Scope → People realize that they would like something that felt as though it was being emailed from another human being. And this is a way, one of the strategies, that people are employing to recapture that. Huang: I think what worked was the attention grabbing
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