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Litmus: Experts Share: Why Emails Go to Spam Instead of the Inbox
- May 20, 2022
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just posted a interesting story:
Email marketing doesn’t end once an email has been written, designed, developed, tested—or even sent. In fact, all that hard work is for nothing if an email never makes its way to the intended recipient. But the reason behind why emails go to spam instead of the inbox is far more complicated than it seems. Read on to find out which factors experts from Litmus, Salesforce, Yahoo, and SocketLabs say you should pay attention to make sure your emails stand the best chance of making it to the inbox. (To catch all of their lively conversation, access the full webinar on-demand here.) Confirm your authentication and infrastructure Authenticate any domain that you use with your Sender Policy Framework (SPF) record, DomainKeys Identified Mail (DKIM), and Domain-based Message Authentication, Reporting & Conformance (DMARC). Dimiter Batmazian, Solution Architect, Deliverability Services at Salesforce Marketing Cloud says these are the most basic steps to…
Read more here: Experts Share: Why Emails Go to Spam Instead of the Inbox
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Deliverability Glossary
The most comprehensive Email Deliverability and Marketing Glossary!
- Glossary: Email Marketing
- Glossary: Recipient
- Glossary: Spam
- Glossary: Authentication
- Glossary: Infrastructure
- Glossary: Sender Policy Framework (SPF)
- Glossary: DomainKeys Identified Mail (DKIM)
- Glossary: Domain Message Authentication Reporting & Conformance (DMARC)
- Glossary: Deliverability
- Glossary: Email Service Provider (ESP)
- Glossary: SpamAssassin
- Glossary: Simple Mail Transfer Protocol (SMTP)
- Glossary: Extended Simple Mail Transfer Protocol (ESMTP)
- Glossary: Domain Name System (DNS)