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Litmus: Email Marketing KPIs You Should Be Tracking
- January 26, 2022
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just published a new brilliant write-up:
Setting goals for your digital efforts is crucial in order to understand what works, and where you missed the mark. This is especially true for email marketers as we continue toward a privacy-focused world. Keeping customers who have signified they want to receive emails from your brand engaged and subscribed is essential for business. In order to truly understand how your email marketing campaigns are performing individually and holistically, key performance indicators (KPIs) should be tracked to monitor success. With customers no longer on a linear or identical path-to-purchase, prioritizing KPIs with consistency helps keep a high-level view of the data points. This not only provides, but also allows you to strategically adjust and optimize. This will vary depending on businesses but, you should start at a high level before diving deeper. Thinking about what kind of information you are seeking from your audience, the actions you want them to…
Read more here: Email Marketing KPIs You Should Be Tracking
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