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Litmus: Email Client Market Share: Trends from August to October 2022
- November 19, 2022
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just shared another brilliant blog:
We’re back—this time with our three-month update on email client popularity! We analyzed nearly five billion email opens around the world with Litmus Email Analytics from August to October 2022. Let’s take a look at the shifts that took place since our last update. Before diving in, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Learn why in this blog post. Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS. Additionally, the new OSes don’t differentiate between MPP and non-MPP in the user agent data it passes. Top 10 most popular email clients Over the three month period, the most popular email clients were Apple, Gmail, and Outlook—no surprise here. As
More here: Email Client Market Share: Trends from August to October 2022
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