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Litmus: Email Client Market Share in April 2022
- May 9, 2022
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just shared another insightful blog:
Here’s a look at the most popular email clients of April 2022, plus the shifts that took place with email client market share between March through April 2022. Top email clients Before we get started, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Learn why in this blog post. Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS. Additionally, the new OSes don’t differentiate between MPP and non-MPP in the user agent data it passes. With that being said, the top 3 most popular email clients for April 2022 are Apple, Gmail, and Outlook. Apple: 57.2% Gmail: 29.5% Outlook: 4.2% Yahoo Mail: 3.4% Google Android: 1.9% Outlook.com: 1.0% Samsung Mail: 0.4%…
Continued here: Email Client Market Share in April 2022
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