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Litmus: A Practical Guide to Using AI in Email Marketing (For the Conscientious Marketer)
- May 17, 2023
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just shared another engaging post:
Artificial intelligence (AI) is becoming increasingly prevalent. From customer service chatbots to academic research papers and even fake Drake songs, AI is everywhere. But as exciting as this new frontier is, it’s brought to surface a multitude of legal, ethical, and social concerns that have yet to be addressed with AI as it stands today. So, what’s the “right” way to use AI in email marketing? In this blog post, we’ll examine the ways email marketers can incorporate generative AI into their email programs while adhering to some guiding principles that address the most significant concerns surrounding AI. The journey to modern day AI How is AI regulated today? Guiding principles: Using AI in email marketing responsibly The journey to modern day AI Big tech companies are going all in on AI and it’s shaping the world of marketing. For better or for worse. How did we get here? While AI
More here: A Practical Guide to Using AI in Email Marketing (For the Conscientious Marketer)
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