Top Deliverability’s Blog
Litmus: 5 Common Email Marketing Mistakes (And What You Can Do About Them)
- December 20, 2023
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just posted a interesting post:
Did you know an email can display more than 300,000 different ways depending on the email client, device, and reading environment? In other words…there are 300,000 potential ways an email can break. And that’s before all of your stakeholders decide to poke and prod your code in different ways. With 60% of companies needing at least four stakeholders to review an email before it goes out, you’re going around and around and around testing and tweaking for every campaign. Email geeks know that creating exceptional emails has never been harder. Customer expectations are higher than ever— 86% of customers will leave a brand after only two poor experiences . No pressure, right? We tested five million emails last year. Here are the top five most common email mistakes we see (and how to fix them): 1. Deliverability issues Did your email make it to the inbox in the first place?
Continued here: 5 Common Email Marketing Mistakes (And What You Can Do About Them)
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