Top Deliverability’s Blog
Litmus: 22 Email Marketing Metrics to Measure Success
- December 29, 2023
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just published another brilliant story:
Every email marketer knows the feeling when an email goes out: one part relief, one part anxiety. When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in to judge whether the email you sent was successful. Knowing these insights is powerful—they fuel future growth for your email marketing program. But what email metrics and key performance indicators (KPIs) should you measure? What does your email service provider (ESP) or marketing automation platform (MAP) and third-party analytics tools offer you? We asked thousands of marketers what metrics they currently track. Here’s what we found. What are email marketing metrics? Email marketing metrics are data points that let you know how your campaigns perform. Metrics can tell you if your emails stand out in the inbox, if they encourage subscribers to engage, and whether they move the needle on goals
Read more: 22 Email Marketing Metrics to Measure Success
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