Top Deliverability’s Blog
Litmus: 2021 Product Releases: Year in Review
Litmus just posted a new brilliant post:
Getting the most out of email is not an easy task, particularly when circumstances are less than ideal. As the world grappled with another year of the pandemic, marketers found themselves tasked with a multitude of challenges in 2021. In addition to meeting lofty business goals with limited budgets and resources while maneuvering ongoing changes to privacy regulations, increasingly complex workflows added additional hurdles. On average, companies utilize more than 12 different tools to manage their campaigns and 60% of companies have more than 4 stakeholders that need to be involved in the review process. With marketing responsible for contributing 44% of all company revenue, the pressure to succeed is high. How Litmus Solved Email Challenges Litmus tackled these challenges head on in 2021 through product innovation, allowing marketers the ability to gain all possible efficiencies in their email workflow. We focused on solutions that empowered agile, on-brand, error-free email…
Continued here: 2021 Product Releases: Year in Review
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