Top Deliverability’s Blog
Litmus: 12 Email Footer Design Best Practices
- October 3, 2022
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just published a new engaging story:
Email footers are like bookends—they appear at the end of your email content and keep it neatly contained. Effective email footers have a lot of moving parts—unsubscribe links, addresses, promotional content, and social media handles. All these elements need to work harmoniously for your email footer to have a measurable impact on your subscribers. In this article, we will look at the essential elements of an email footer, best practices for designing an email footer, email footer best practices, and some design inspiration. What’s an email footer? An email footer is the bottom-most portion of your email. It comes after the body content and your email signature. What key elements are required in an email footer? Email postmasters dictate that unsubscribe links, preference centers, and mailing addresses always be included in the email. Without them, your emails are much more likely to end up in the spam folder or be
Read the original here: 12 Email Footer Design Best Practices
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