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EmailToolTester: What is an Email Nurture Campaign? (And How to Write One That Converts your Leads)
- August 2, 2023
- Posted by: Top Deliverability
- Category: Email Services EmailToolTester Industry News
EmailToolTester just issued another engaging story:
There’s no doubt that email marketing is a powerful tool for lead conversion. And ideally, leads would convert whenever they receive a marketing email. But, in reality, they ignore emails, hit the unsubscribe button, and sometimes even report them as spam. Enter the email nurture campaign! If you want leads to open your emails, click through and convert, you must first build a strong relationship with them. Email nurture campaigns enable you to send targeted emails that engage with leads on a personal level and guide them through the buyer’s journey until they convert. In this article, you will learn how to use email nurture campaigns to convert leads into loyal customers, including tips on how to write attractive nurture emails, and email lead nurturing best practices. Sounds good? Let’s get into it. What is an Email Nurture Campaign? In the context of email marketing, to “nurture” means to cultivate
More here: What is an Email Nurture Campaign? (And How to Write One That Converts your Leads)
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