EmailToolTester: Lead Scoring Best Practices: 10 Tips to Increase Deals and Advocates

EmailToolTester just released another engaging post:

Which matters more for your organization: High lead quality or high lead quantity? A perfect sales and marketing process delivers both. But in reality, only about 10% of prospects develop into qualified leads, and only up to 6% convert into customers. We get it – these figures are discouraging. Promising customers often fall through the cracks because many businesses fail to act in time. But today, you can get the best of both quality and quantity by setting up a lead scoring model. A lead scoring model gives you a list of potential clients or customers who are more likely to convert, based on the green flags that are specific to your business. B2B and B2C brands can both benefit from this approach, despite their differing sales cycles. Lead scoring can help B2B brands prioritize the most promising leads. For B2Cs, it can help identify future repeat customers and advocates.

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