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Constant Contact: Marketing Audit 101: Everything You Need To Know About Auditing Your Marketing Strategy + a Complete Marketing Audit Checklist
- January 28, 2022
- Posted by: Top Deliverability
- Category: Constant Contact ESPs Industry News
Constant Contact just published a brilliant post:
Experts recommend that business-to-business companies invest 2% to 5% of their annual revenue back into marketing efforts, while business-to-consumer companies should invest 5% to 10% of their annual revenue on marketing efforts. When you’re investing thousands of dollars at a time, you must understand how that investment is working for you and what your return on investment (ROI) is. A year-end marketing audit helps you do just that. Instead of guessing which marketing channels are working for you, conducting a complete marketing audit allows you to pinpoint your marketing successes, trim the fat, and improve your marketing strategy for the upcoming year. This guide will show you how to prepare for your audit and work through a complete checklist of marketing audit action items. Table of ContentsBenefits of a year-end marketing auditHow to do a marketing auditYour complete marketing audit checklistMake your marketing work for you with an audit and…
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