Constant Contact: Build a Great OEM Marketing Strategy: A Simple Blueprint

Constant Contact just issued a new insightful story:

According to Gartner, by 2025, as much as 80% of B2B sales interactions will occur online. Yet in 2021, many manufacturers are prioritizing an OEM marketing strategy that relies too heavily on traditional business models. These strategies can overlook the digital transformation of the OEM world, leaving money on the table. By boosting digital marketing tactics in your advertising strategy, you can efficiently capitalize on online marketing and bring the customer to you. This can help you save time in the long run so you can focus more on what makes your business stand out. Ready to get new manufacturing deals and repeat business — all in one place? Start a Free Trial of Constant Contact for Manufacturing A digital OEM marketing strategy One of the most important principles in OEM marketing is to remember the wealth of information available to your customers. Before any direct contact occurs, they’ve evaluated…

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