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Constant Contact: 4 Simple (But Powerful) Donor Retention Strategies
Constant Contact just shared a new brilliant post:
If you run a nonprofit, you know the difficulty of donor retention. In fact, donor retention dropped by 4% in 2020. The situation is only becoming more prevalent for nonprofits across all sectors. On a good note, the number of new donors rose in 2020, with Americans giving over $470 billion in donations. This impressive number means more individuals are looking to give to nonprofits — and there are plenty of opportunities to turn them into repeat donors. The key to keeping contributors coming back again is implementing effective donor retention strategies. Moreover, the success of these strategies lies in developing strong relationships with donors. And at the base of every strong relationship is solid communication. That’s where email marketing for nonprofits comes into play, creating a steady, interesting, and effective communication method. This guide will outline the best email marketing strategies to turn one-time contributors into loyal donors. Keep…
Read the original here: 4 Simple (But Powerful) Donor Retention Strategies
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