Top Deliverability’s Blog
Litmus: The Ultimate Guide to Email Preview Text
- February 3, 2024
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just published a engaging blog:
They say, “You never get a second chance to make a first impression.” I’m not exactly sure who ‘they’ are, but I agree with them in this case. In email, your first impression comes from three parts: the sender or ‘from’ name, the subject line, and the preview text. Everyone remembers the ‘from’ name and subject line, as your email service provider (ESP) won’t let you send an email without them. But preview text is a whole different situation. And if you forget it, you’re leaving that piece of your first impression up to the whims of your subscriber’s email client. In this post, you’ll learn how to take control of your preview text to ensure your email’s first impression is flawless. What the heck is email preview text? Preview text is the bit of text below or next to an email’s subject line in the inbox that gives extra
More here: The Ultimate Guide to Email Preview Text
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