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EmailToolTester: Gmail and Yahoo Mail’s changes (2024):How to make sure your emails get through
- December 4, 2023
- Posted by: Top Deliverability
- Category: Email Services EmailToolTester Industry News
EmailToolTester just published another insightful write-up:
If your business sends a lot of emails, whether for transactional or marketing purposes, you might be concerned about the new email rules from Gmail and Yahoo Mail that are coming in February 2024. These rules aim to protect people’s inboxes from spam and unwanted emails, by making senders take a few extra steps before they send their campaigns. The good news is that most of these requirements aren’t actually new; they’re existing best practices that many marketers already follow. So, if you’re doing email marketing right, you can rest easy! But if you’re not sure whether you’re following these rules correctly, don’t worry. We’ve created this guide to help you understand everything and ensure that you’re taking the necessary steps. We’ll also let you know what each email marketing service is doing, or not doing, to assist marketers in meeting these new requirements. What are Gmail and Yahoo Mail’s
Read more from the original source: Gmail and Yahoo Mail’s changes (2024):How to make sure your emails get through
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